How Has Buying Changed – Part 2 | Based On A Report By OgilvyOne On The Future Of Social Selling

Sales Vs Marketing OR Sales & Marketing

After our discussion in the last post about the new concept of ‘Selling’, it is time that we find out what experts have to say sales and marketing. Selling is a team-sport. An organization essentially requires a team of Sales & Marketing and NOT Sales Vs Marketing. The report by OgilvyOne aptly places the example of a basketball team where people with different skills work towards the same goal, unlike a tennis game where two people play a win-lose match over a common barrier. The point is that successful selling needs a realistic collaboration between the Sales and Marketing team. Selling, which was once an individual event, is now a team sport.

Sales-Marketing Model

How Has Buying Changed – Part 1 | Based On A Report By OgilvyOne On The Future Of Social Selling

Brian Fetherstonhaugh, Chairman  & CEO OgilvyOne Worldwide has released a report on the future of selling, based on the perceptive of some of the greatest salespersons across the world. In the era of social networking, buyers have access to more information than ever before. But, more information does not essentially imply better information. So, the prime objective of a seller in present day is to help buyers analyze information rather than stuffing them with further information overdose!

F-Commerce- The Commercial Facebook Usability

With a little over 550 million active users on Facebook, more than ten thousand companies have their business pages on the giant networking site. It is not surprising that the future of e-commerce begins tilting towards this enormous space. Marketing people are seizing the opportunity of showcasing and selling their products to the readily available user-base of a billion people globally. F-commerce is relatively low-cost, fast and simple to set up on a Facebook page, with the help of third party solutions.

Addressable Advertising and Social Media

Some time back I came across an article on Addressable Advertising. It mentioned, Cogeco Cable Inc.(A Toronto-based telecommunications company) has entered into a collaboration with INVIDI Technologies Corporation and Channel Zero Inc. to launch the INVIDI Advatar(R) addressable targeted advertising system with TV broadcaster CHCH.

Knowing Your Customer – The ‘Culture’ Thing

Cultures

Did you know that in China, text color is very important when it comes to written documents? If you are discussing a document with your customer from China, the wrong text color could have undesired effect!

Is Social Media Great for Your Business?

Social Media for Business

Branding through social media is a common practice these days. Brands are increasingly filling up the social space of Facebook, Twitter, Flickr, Squidoo and others. The basic reason for using social media over others is definitely to give up the traditional broadcast model. Businesses realize that customers are individuals who need to communicated with, directly and regularly.